Ek Deewane Ki Deewaniyat OTT & Satellite Deal — A Rare Post-Release Win!

Mumbai, November 16, 2025: The film ‘Ek Deewane Ki Deewaniyat’ (EDKD) is a massive box office success story. Made on a small budget of just ₹25 Crore, the movie has already earned over ₹80 Crore in India. This huge theatrical success has greatly increased its value in the digital market.

In a very rare move, the producers of EDKD did not sell the digital or satellite rights before the film’s release. This was a huge gamble. It showed immense faith in the movie’s content. Now, that gamble has paid off in a big way.

The trade buzz suggests a massive deal has been finalized. According to Bollywood Hungama, the producer, Anshul Garg, was wooed by OTT platforms after the film’s box office performance. While the exact final figure is a closely guarded secret, sources in the trade circles suggest that the streaming rights for EDKD have been sold for a staggering amount.

Trade analysts believe the combined digital and satellite rights deal could be valued at an estimated ₹35 Crore to ₹40 Crore. This is a huge amount for a movie with a ₹25 Crore production budget.

The Post-Release Sale Strategy: A Masterstroke

The makers of Ek Deewane Ki Deewaniyat chose a very risky, yet rewarding, strategy. They waited for the film to be released and become a hit before selling the rights.

Why Waiting Paid Off

Normally, producers sell the digital and satellite rights before release. This helps them recover most of the production cost early. But selling rights after a blockbuster run fetches a much higher price.

• Pre-Release Value: Before the release, the movie was a small-budget film with a non-A-list cast. The rights would have sold for much less, perhaps ₹15–20 Crore.
• Post-Release Value: After the film became a ₹80 Crore+ blockbuster, its value shot up. OTT platforms like Netflix and Prime Video know that a successful film will bring in a lot of viewership. This high demand allows the producers to ask for a much higher price.

As per ETimes, the film will stream on Netflix, which is a major OTT player in India. Securing Netflix as the streaming partner adds a lot of value. It gives the film a massive reach, both in India and abroad.

Breaking Down the OTT and Satellite Deal

The rumored ₹35 Crore to ₹40 Crore valuation includes both the Digital Rights (OTT) and the Satellite Rights (TV).

1. The Digital Rights (OTT)

Netflix is reportedly the buyer of the digital rights. The largest share of the total deal value goes to the OTT platform.

• Estimated OTT Price: Analysts suggest Netflix would have paid between ₹25 Crore and ₹30 Crore for the streaming rights alone.
• High Viewership Guarantee: The film’s genre is emotional romance. This type of film does very well on streaming. The songs are already a huge hit. The platform is buying a movie with proven popularity. This ensures that the digital price is very high.

2. The Satellite Rights (TV)

The Satellite Rights are for the film to be broadcast on television channels. This is also a major source of income.

• Estimated Satellite Price: The TV rights are valued between ₹10 Crore and ₹12 Crore.
• Mass Appeal: EDKD is a family-friendly film with a great soundtrack. This makes it very attractive for television channels, leading to a strong satellite deal.

The combined deal size is a massive win. It brings in about ₹10 Crore to ₹15 Crore more than the film’s entire production budget. This extra money is pure profit for the producers.

The Financial Triumph of a Small Film

The success of Ek Deewane Ki Deewaniyat is not just about the box office. It is a financial masterclass.

Massive Return on Investment (ROI)

The film’s business model is now a benchmark for the industry.

Category	Amount (Approx.)
Production Budget	₹25 Crore
Theatrical Collection (Net)	₹80 Crore+
Digital & Satellite Rights	₹35–40 Crore
Total Revenue	₹115–120 Crore

Export to Sheets

The film is earning a profit that is nearly 400% of its original production cost. This is why it is called a blockbuster. The theatrical success multiplied the price of the digital deal.

Lessons for the Industry

The makers’ bold decision to hold the rights has sent a clear message:

1. Trust Your Content: Have confidence in the film’s script and execution.
2. Box Office is Key: A huge theatrical success automatically increases the value of other rights.
3. Negotiate from Strength: Selling the rights when the movie is already a hit puts the producer in a position of power. They can demand a much higher price.

Opinion

The rumored deal value for Ek Deewane Ki Deewaniyat is huge and completely deserved. This film is the ultimate example of risk and reward. The producer’s decision to wait and sell the rights post-release was a brilliant business move. The film is now a financial giant. It shows that a small film with a great heart can outperform big-budget movies in every way. The ₹35 Crore+ deal is a huge win for the industry and a clear sign that content is the biggest star.