Thamma OTT Release Deal Explained: Price, Timing & What It Means

New Delhi: The streaming deal for the hit movie ‘Thamma’ is the talk of the town. The film was a big success in theaters. Now, its digital rights sale to Amazon Prime Video has set a new example. This deal teaches us important lessons about movie money, timing, and how long a film stays in cinemas.

Thamma OTT Deal and the Money

🎬 While the exact price is a secret, industry experts say the ‘Thamma’ OTT deal was for a very high price. The movie has already collected over ₹120 crores at the box office. This huge success helped the producers get a better deal. The film’s strong start in theaters showed its value to the streaming giant.

The movie stars big names like Ayushmann Khurrana and Rashmika Mandanna. It is also part of the successful Maddock Horror Comedy Universe.

These factors increased the movie’s appeal and, most importantly, its price tag for digital rights. A big star cast and a famous franchise mean more people will watch on OTT. This is why Amazon Prime Video paid a large sum.

Thamma OTT Deal Crucial Factor: Timing and Windowing

The biggest takeaway from the ‘Thamma’ deal is the release window. This is the time gap between a movie’s theater release and its streaming debut.

• Theatrical Release: ‘Thamma’ released in theaters on October 21, 2025, during the festive Diwali period. This holiday release helped it get a huge start.
• Early Access for Rent: The film will first be available for rent under an ‘Early Access’ plan on Prime Video starting December 2, 2025. This is about six weeks after the cinema release.
• Free for All Subscribers: It will then be available for all Prime subscribers for free from December 16, 2025. This is an eight-week gap from the theatrical release.

A six-to-eight-week gap is a new standard. Before the pandemic, the window was much longer. This shorter window is a big change. It lets movie lovers watch the film sooner at home. This quick release keeps the buzz going. It helps the OTT platform get more viewers right after the film’s theatrical run.

Thamma OTT Deal Valuation Lessons: Why the Price Was High

The high value of the ‘Thamma’ OTT deal gives important lessons to other filmmakers:

• Box Office Success Matters: The film crossed the ₹100 crore mark very fast. A film that is a hit in theaters gets a better price for its OTT rights. The theater’s success acts as a guarantee for the streaming platform.
• Franchise Value: Being part of the Maddock Horror Comedy Universe (which has hits like ‘Stree’ and ‘Bhediya’) added to the price. Viewers already know and love this universe. They will surely watch the next film in the series.
• Star Power: Ayushmann Khurrana is a bankable star. Rashmika Mandanna is also very popular. Having big stars helps the film get a higher valuation. Their popularity brings in a wide audience across India.
• Dual Release Plan: The two-part OTT release—first for rent, then free for subscribers—is a smart move. The ‘rent’ phase brings in extra revenue quickly. It caters to those who don’t want to wait for the free release. This ability to earn in two ways makes the movie more valuable for the streaming platform.

This ‘Thamma’ deal shows how the movie business is changing in India. A shorter waiting time for OTT release is the new rule. Films are earning money faster and through different ways. This is a very positive sign for the Indian film industry.