Do Deewane Seher Mein vs. Assi Box Office: The Saturday Box Office War Just Got Personal!
It is Sunday, 22 February 2026, and the city of Mumbai is waking up to some very interesting numbers from the Saturday night shows. If you were tracking the clash between Do Deewane Seher Mein and Assi, the picture is finally getting clear.
On its second day, Do Deewane Seher Mein collected 1.7 Crore India Net, showing a 17.24% jump from its opening day. Meanwhile, Assi pulled off a massive shocker by collecting 1.65 Crore India Net, which is a huge 37.5% growth compared to its Friday start.
Currently, Do Deewane Seher Mein stands at a total of 3.15 Crore India Net, while Assi is breathing down its neck with a 2.85 Crore India Net total. This is a classic box office battle where the underdog is suddenly showing more teeth than the frontrunner.
Why does this Saturday report matter so much for the industry?
Because we are looking at a shift in audience behavior. Usually, a urban rom-com like Do Deewane Seher Mein is expected to double its numbers on a Saturday, but it only managed a decent growth.
On the other hand, Assi started slower but its trajectory is now much steeper. If you are a fan of either lead star, the fan war is about to get intense because the Sunday morning occupancy for both films is looking neck-and-neck. You have to look at the granular data to understand if Assi will actually overtake the big-city favorite by the end of the weekend.
Here is my take on the current situation. We often think that a film with more screens and a bigger promotional budget wins the first weekend. That is a lie.
The Indian audience is currently in a “wait and watch” mode, where they don’t care about the star power as much as they care about the “vibe” of the film. Do Deewane Seher Mein feels like a safe, polished product, but Assi is capturing the raw energy that young viewers crave.
Is the era of “safe cinema” finally coming to an end in 2026? Or are we just seeing a temporary glitch before the bigger film settles in?
Do Deewane Seher MeinDay 2
AssiDay 2
Breaking Down The Saturday Momentum
“Saturday is the day when the real audience comes out, not just the fans,” says a leading distributor from the Delhi-UP circuit. The numbers back this up perfectly.
- Do Deewane Seher Mein (Day 2): 1.7 Crore Net
- Assi (Day 2): 1.65 Crore Net
The analysis is simple. While Do Deewane Seher Mein is still the leader in terms of total collection, its growth rate is significantly lower than its competitor. A 17% jump is healthy for a film that opens big, but for a movie that started at 1.45 Crore, you really want to see at least a 30% to 40% surge on a Saturday. It indicates that the word of mouth is positive but not “explosive.” It is doing well in multiplexes in Bangalore and Mumbai, but the single screens are staying cold.
The Underdog Assi Is On Fire
The most shocking part of this report is the 37.5% growth of Assi. It opened at 1.2 Crore and has now hit 1.65 Crore on day two. This kind of jump usually happens when the youth starts recommending the film on social media.
| Movie | Friday (Net) | Saturday (Net) | Growth % |
| Do Deewane Seher Mein | 1.45 Cr | 1.7 Cr | 17.24% |
| Assi | 1.2 Cr | 1.65 Cr | 37.5% |
The data shows that Assi has found its rhythm in the North Indian belt. The evening and night shows on Saturday saw a massive spike in occupancy. If this trend continues, the Sunday numbers for Assi might actually be higher than Do Deewane Seher Mein. This puts the producers of the latter in a very tight spot because they have more at stake in terms of budget and recovery.
The Sunday Showdown And Beyond
The weekend is not over yet. Sunday is traditionally the biggest day for Indian cinema, and the advance bookings for February 22nd suggest a massive war. Both films are looking to cross the 2 Crore mark today. If Do Deewane Seher Mein touches 2.2 Crore and Assi touches 2.1 Crore, we are looking at a very healthy Monday for the industry. It proves that there is space for two mid-budget films to coexist if the content is different enough.
The industry is watching these numbers closely because it decides the screen sharing for the second week. If Assi continues to grow at this rate, theater owners will definitely shift more shows from Do Deewane Seher Mein to Assi. It is a brutal business. Success is the only currency. The lead actors of Assi are already celebrating on Instagram, but they need to hold this momentum on the crucial Monday test.
Looking at the way the Saturday night shows performed, I believe we are in for a very surprising Sunday. The gap between the two films has shrunk from 25 Lakhs on Friday to just 5 Lakhs on Saturday. This is as close as it gets. The momentum is clearly with Assi, but the brand value stays with Do Deewane Seher Mein. It is a battle of growth vs. stability.
In my opinion, this is great news for the industry. Having two films performing well at the same time increases the overall footfall in theaters. It shows that people are willing to go to the movies twice a weekend if the options are good.
However, for the makers of Do Deewane Seher Mein, this is a wake-up call. You cannot rely on a “cool” title and a urban setting anymore. You need that extra “hook” to keep the Saturday growth above 30%. Assi is the winner of the “trend” war, even if it is currently #2 in total collections.
Do you think Assi will beat Do Deewane Seher Mein in the Sunday collections, or will the bigger film finally show its true strength?
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