Ishqan De Lekhe Box Office: Gurnam Bhullar’s Romantic Powerhouse Is A Must-Watch This Weekend!
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Isha Malviya’s Debut or Gurnam’s Stardom? What’s Really Driving Ishqan De Lekhe’s Box Office!
Gurnam Bhullar is back to pull at your heartstrings and the box office registers are already humming with a sweet melody. Ishqan De Lekhe released yesterday, March 6, across major circuits in Punjab, Delhi, and overseas territories like Australia. The film had a decent start with early trade estimates suggesting a Day 1 nett collection in the range of 45-55 lakh in India, which is a respectable opening given the lukewarm season Punjabi cinema has seen so far in 2026.
Starring Gurnam Bhullar and marking the much-anticipated Punjabi debut of Isha Malviya, the film is riding high on positive word-of-mouth and a 7.3/10 rating on initial audience footfalls. This romantic drama directed by Manvir Brar isn’t just another love story; it is a calculated attempt to bring the youth back to the theaters with a fresh pairing and a “soulful” soundtrack that is already trending on social media.
The Gurnam-Isha Factor: A Box Office Game Changer?
The industry was waiting to see if Isha Malviya could translate her massive social media following into ticket sales, and the initial reports are encouraging.
While Gurnam Bhullar is a seasoned captain of the romantic genre, the chemistry between him and Isha as Jasneet has been the primary “hook” for the college-going audience. Analysts at BoxOfficeWala tracking have noticed that the morning occupancy started at a modest 12-15%, but the evening shows in Chandigarh and Ludhiana saw a healthy jump to nearly 28%.
This trajectory suggests that the movie is growing through “recommendation power” rather than just pre-release hype. Manvir Brar has kept the storytelling grounded, focusing on the emotional depth that Gurnam fans usually crave, and it seems to be paying off in the heartland circuits.
There is a certain “Dopamine Gap” being filled here; the audience expected a standard romantic flick, but the emotional climax has left viewers debating the “reality” of the story on social platforms.
Why is everyone talking about the ending? That curiosity is exactly what drives a romantic film to a strong weekend total. If the Saturday jump is anything close to 30%, we are looking at a very healthy opening weekend for a mid-budget Punjabi production. The film is currently enjoying a solo run in the Punjabi segment, with previous releases like Viyaah Kartaare Da and Bambukat 2 already entering their final theatrical weeks.
Some are calling this a “safe bet” for Gurnam, but is Punjabi cinema becoming too predictable with these romantic dramas? We have seen a string of lukewarm openers this year, where films like Sunny Di Honey struggled to even cross single digits. The real test for Ishqan De Lekhe isn’t just the weekend; it’s whether a debutante can sustain a film’s momentum once the initial curiosity fades. Is the “debut factor” enough to save a film if the script hits a familiar beat?
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Ishqan De Lekhe: Territory Trends and Occupancy Breakdown
The “Distributor data” shows a clear divide in how the film is performing. In Chandigarh and Mohali, the occupancy for late-night shows peaked at 32%, fueled by high student footfalls. However, the rural belt is showing a more “steady hold” rather than a vertical jump. The music, composed by the team under Gurnam’s own production house, has been a major pillar for the opening day. Over 6.5K tickets were booked in the last 24 hours alone on major ticketing platforms, indicating that the Saturday and Sunday bookings are picking up pace.
Compared to other 2026 releases:
- Bambukat 2 had an opening weekend of 2.10 crore.
- Viyaah Kartaare Da managed 1.80 crore in its first three days.
- Ishqan De Lekhe is currently trending to land somewhere between 1.6 to 1.9 crore for its opening weekend if the Sunday surge stays consistent with usual Gurnam Bhullar films.
The overseas market, specifically Australia, has seen a limited release so far, but the reports from Sydney and Melbourne are “average” due to the intense competition from Hollywood holdovers. Domestic theaters remain the primary breadwinner for this project. The film’s 2-hour 23-minute runtime is well-paced, ensuring that the “Emotional Cycle” of the audience doesn’t dip into boredom.
Sunday Surge: What To Expect?
The buzz is building. Families are likely to join the youth crowd on Sunday, which could push the single-day collection past the 70-lakh mark. The film has the advantage of “clean entertainment,” which is a must for the Punjab market during weekends. If the word-of-mouth stays “Blockbuster” levels as claimed by some early viewers, the lifetime collection could easily reach the safe zone within the first ten days.
It’s an interesting phase for Pollywood. We aren’t seeing massive “historic” numbers, but “steady” wins the race right now. Isha Malviya has passed her first test—she looks the part and holds her own against Gurnam. This is a win for the makers.
Ishqan De Lekhe is a breath of fresh air for a struggling season. It is a “Good News” for theaters that were seeing empty seats after the initial rush of February.
Gurnam’s consistency is his biggest strength, and Isha’s debut has added the necessary “glamour quotient” to attract the Gen-Z crowd. It’s a solid watch if you love emotional rollercoasters.
My Take
Question For You: Do you think Isha Malviya will become the next big female lead in Punjabi cinema after this performance?
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