How Much Streaming Platforms Paid for Thamma OTT Rights

Summary: Amazon Prime Video secured the digital rights for the huge hit Thamma for an estimated ₹60-70 Crore, helping Maddock Films recover a major part of the film’s record ₹145 Crore budget.

Mumbai, November 4, 2025 – The horror-comedy film “Thamma” has been a big Diwali hit. The movie, which stars Ayushmann Khurrana and Rashmika Mandanna, is the newest part of the successful Maddock Horror-Comedy Universe (MCHU). It was released in theaters on October 21, 2025.

The film’s huge scale and strong box office earnings led to a massive deal for its digital rights. This large amount is very important for the producers to cover the film’s high production cost.

Understanding Thamma‘s Massive Budget

To understand the price paid by the streaming platform, we must first look at the film’s total cost. Thamma is not a low-budget movie. It has been called the most expensive film in the entire Maddock Horror-Comedy Universe. This is mainly because of its large-scale action and heavy use of special effects (VFX) to show the ‘Betaals’ (vampires).

The Total Investment:

• Estimated Budget: According to many trade reports, the film was made on an estimated budget of around ₹125 Crore (Production cost).
• Marketing & Publicity: An additional estimated ₹20 Crore was spent on promotions.
• Final Cost: The total cost of the film is around ₹145 Crore (Rupees 1.45 Billion).

This massive investment meant that the producers, Maddock Films, had to get a very high price for the streaming rights to ensure the movie was a safe financial success.

The Streaming Giant: Amazon Prime Video’s Deal

💻 The post-theatrical streaming rights for Thamma were bought by Amazon Prime Video. This was widely expected because Prime Video is the long-standing, exclusive digital partner for many films from Maddock Films, especially those in the Horror-Comedy Universe (like Stree and Bhediya).

The Estimated OTT Price Tag:

• Confidential Figure: The final price paid for the digital rights is a closely guarded secret. However, industry sources and trade analysts have estimated the value.
• Reported Range: The digital rights for Thamma are reportedly valued in the high range, likely between ₹60 Crore and ₹70 Crore.

This huge figure is one of the highest for a Hindi horror-comedy film. It shows the faith that Amazon Prime Video has in the Maddock franchise and the star power of Ayushmann Khurrana and Rashmika Mandanna.

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Why Thamma OTT Price is So High

🚀 The streaming platform was ready to pay such a huge sum for Thamma for several important reasons:

1. Power of the Franchise:

• Thamma is the fifth part of the successful MCHU. These movies have a loyal fan base that is guaranteed to watch the next installment. This means the film is a huge subscriber magnet for Prime Video.

2. Pan-India and Global Appeal:

• The pairing of Bollywood star Ayushmann Khurrana with the pan-India favourite Rashmika Mandanna gives the film strong appeal in both North and South Indian markets. Prime Video acquired the rights for worldwide-exclusive streaming, which is valuable for attracting a global audience.

3. Safety Net for Producers:

• With the digital rights sold for over ₹60 Crore, the producer has recovered a significant part of the ₹145 Crore cost even before the film finished its run in theaters. This massive non-theatrical revenue is a huge safety net.

4. Setting Up the Universe:

• The film has important cameos, like Varun Dhawan reprising his role from Bhediya, setting up future crossover movies. Owning Thamma is key for Prime Video to keep the entire Horror-Comedy Universe on its platform.

The successful sale of the digital rights proves the strength of content-driven, high-budget Indian cinema in the current market.